This is an example of a press release (for an official press release I’ve written click here). I will give you a brief overview of the components, as there will be a more in-depth post about the topic next week.
So, you always want to include the business information as well as the logo. List your contact information somewhere on the press release so that reporters could follow up. The introduction of the press release follows the journalistic “who, what, when, where, and why,” and you always want to have a clear hook and angle.
Your news release will always follow the inverted triangle style. Most important information at the top, and less important as the article continues. A good press release also includes a couple of informative, powerful quotes, woven through the body.
Lastly, it is important to include the boilerplate, or company’s summary. This is a body of words to describe what a company is, and where to find more information. This message will always remain the same, and will be used repeatedly. Most companies have these already, so check the company website if in doubt.